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Program Description

The program is designed specifically to take students through the discrete development steps of an early-stage company or organization in the creative or cultural sector. The program will focus on helping students develop workplace and industry-wide technical competencies based on the dynamic model of customer discovery and product/service validation as well as using design thinking approach to problem-solving and opportunity identification.

Although accepted into the program as individuals, students will be working in teams throughout the program. In order to form teams, students will be required to attend two meet-up socials to present themselves to the cohort and to establish a team.

This program may be offered in a bilingual setting, so an ability to work in both official languages is highly recommended.

Who Is This Program For

This program is best suited for aspiring and early-stage entrepreneurs who are passionate about building a company or organization, or innovating within an organization. Candidates for the program may or may not have an idea for a new product, service or event when they begin the program and may or may not have previous business experience. Students will come from a range of fields, from health, business and technology to the social, cultural and creative industries.

Candidates must be interested in developing an entrepreneurial project in one or several of these creative or cultural sectors: advertising, architecture, crafts, culinary arts, design (graphics, interior, and industrial), film, photography, videography, interactive leisure software, music, performing arts, publishing, television, radio and the visual arts.

Exit Profile

Upon successful completion of the Venture Creation in the Creative and Cultural Industries Program, graduates should be able to:

Define

• Determine the customer value proposition
• Develop and validate a business model
• Define a company or organization’s vision and mission

Connect

• Search for, create and lead a startup team
• Develop a customer base
• Develop and leverage strategic partnerships

Mobilize

• Mobilize startup physical resources
• Secure financing

Build

• Develop and implement an entrepreneurial project within an organization
• Commercialize a product or implement a service or event
• Launch a commercial or social venture
• Utilize startup tools and technology

In addition to the high level of technical skills acquired in the program, graduates will have developed the key entrepreneurial attitudes and abilities, such as;

• initiative,
• a sense of professional and personal responsibility,
• a sense of professional and personal ethics,
• a sense of global citizenship responsibility towards the planet,
• the ability to manage time and stress in professional situations.